Onnit Promos
This is some of the work done for two of Onnit’s flagship products, Alpha Brain and Alpha Brain Instant. One of our most successful campaigns featured an outdoor photoshoot capturing the products in natural, everyday moments beyond traditional settings. We commissioned a local photographer to take a group of friends on a camping trip and document authentic moments, both with and without the a handful of featured products. I provided creative direction and a guide to align the shoot with our vision, while allowing the photographer the freedom to shoot organically.
For the launch of the AB Instant we also developed a print mailer that included sample packets of the product.
Total Primate Care
One of Onnit’s newer products at the time, Total Primate Care (TPC), was also featured in the camping shoot. The outdoor setting perfectly captured the product’s portability and practical use, aligning with its day-and-night functionality.
Alpha Brain Instant package design
Alpha Brain Instant package design
Alpha Brain Instant package design
AB Instant package design