Heart of the Sun (HOTS) was a new marketing agency looking for a distinct identity that captured their love for retro pop culture and stood out from typical marketing agencies. Inspired by iconic brands of the 80s and 90s—and with a nod to their appreciation for Pink Floyd—I developed a bold logo and icon that balanced nostalgia with a modern twist. The result was a playful, memorable brand that reflected their unique personality, flair, and sense of humor.