Black Swan Yoga

When Onnit acquired the popular Austin-based Black Swan Yoga, I was tasked with modernizing their brand identity to reflect their growth and strong presence within the yoga community. The original branding was homemade, and while it had a certain charm, it no longer represented the level of professionalism and ‘coolness’ that Black Swan had become known for. My goal was to create a fresh, cohesive design that honored the brand’s roots while elevating it to match the legitimacy and reputation it had earned as a prominent name in the yoga world.

I was required to develop two versions of the BSY type logo. A brand new version (top of page) as well as a modification of their classic one (seen above).

Yoga for all!

"At Black Swan Yoga, we’re not your typical yoga studio. With our funky, modern vibe and heated, donation-based vinyasa classes, we create an experience that’s as unique as Austin itself. Step into a welcoming, judgment-free space where bold art, upbeat music, and good energy meet."

We designed each of our locations to have its own distinct vibe by commissioning local artists to create custom murals and accents, giving every space a truly unique and immersive experience.