Alpha Brain Instant
Creative Direction / Development / Design
There was a demand to create an 'instant' version of the flagship product Alpha Brain and also bring it into the retail space as a single-serve item. That required developing a consumer package that also had to function as a POP item. The design was built around the previous AB bottle style to maintain coherence. The packets were approached as mini advertisements since they were intended to be sold individually & 'On The Go'. There was also a need to instill confidence in the consumer since we were little-known and brand new to that market. The box was designed & developed from the ground up (with the help of Sunset Press). Since it had to work as a counter display our primary goal was to make sure it re-constructed as easily as possible while also maintaining it's functionality.
Supplements Re-Branding
Creative Direction Chad Theetge  |  Lead Designer Kevin Melchiorri
- project brief -
Matcha Chai
Creative Direction / Design
Total Gut Health
Creative Direction Chad Theetge  |  Lead Designer Kevin Melchiorri
- project brief -
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