At Vida Health, I spent over four years as Senior Visual Designer, leading the creation of digital ads, web designs, guides, presentations, promotional materials, and more. I managed a broad range of creative projects, ensuring consistency across all brand touchpoints. I also played a key role in two major rebrands, collaborating with stakeholders to develop new visual identities that reflected the company’s growth.
Vida Emails
Email correspondence played a pivotal role in maintaining client relationships. The selected and customized content for each email was guided by the target audience and the core intent of the interaction. We had recently transitioned to the Postcards platform, which provided a more streamlined format and extended our control over the distribution process. The first three emails featured are from a final campaign I created and developed with Postcards.
Other featured email content
Web Design
I primarily served a supporting role for the Vida website, but I did get to develop a few minor pages and sections during my time. These are a couple of the highlights.
Crafting advertisements was a key task, and ideas and aesthetics varied based on the target audience. These are some of the standouts among a substantial assortment of designs.
The creation and development of guidebooks was also an integral part of my responsibilities. Collaborating with our marketing team and gifted illustrators, we produced a variety of books (primarily digital) for various audiences.
We chose to adopt our updated color scheme for these guides, aiming to infuse more vibrancy to distinguish them from usual design trends in the market.
