The Star Wars® project was a dream licensing partnership. It allowed me to work with a brand I had idolized and been inspired by since I was a child. I got the opportunity to concept, design, oversee, create, and promote five different Star Wars® themed fitness products. The challenge was to make legitimate, functioning equipment relative to both brands. We also wanted to present it in a slightly more mature way to help portray the validity of the products while also appealing to multiple generations.
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