Being big comic fans, we saw an opportunity to bring some of that culture to the Onnit brand with Marvel® and their Hero Elite Series. We collaborated closely to create three unique pieces of workout equipment based on some of our favorite characters - and coincidentally the three Marvel® were promoting at the time. Each one was meticulously crafted with precise details to make sure they were not only representative of the characters but also fully-functional, quality pieces of workout equipment.
The landing page for the series was designed to look like comic book panels. We created a continuous scroll of images that all linked to either Marvel® products or promotional content.
Iron Man® Kettlebell
Concept | Design | Development | Packaging | Digital Assets | Video Direction
Package design
Video concept & direction
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Captain America® Barbell Plates
Concept | Design | Development | Packaging | Digital Assets | Video Direction
Custom developed package that functioned like a reinforced pizza box
Promo images we shot at a local Austin comic book store to promote the Onnit x Marvel t-shirt designs
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Spider-Man® Battle Rope
Concept | Design | Development | Packaging | Digital Assets
